One of the biggest challenges in growing a club is getting new guests to walk through the door. In today’s day and age most engagement is done through the internet. You need the club marketed online and offline. Effective recruitment requires discovering effective lead generators and fine tuning them.
Standard Lead Generation
What are the best lead generators? Ask your guests. Every club will be different in what works best for them. The size of your valley, demographics, and the local culture make a difference.
After hearing what the guests in my club say here is the lead generators that work best ordered by effectiveness.
- Meetup
- Toastmasters.org / Club Website
- Word of Mouth / Social Media
Meetup
Meetup is my club’s best lead generator. Any time a person looks for a club they will come across Meetup. Its at the top of Google search results when searching for a group. If you haven’t used Meetup, you definitely should try it out. It has a yearly fee, but most of our guests and new members have found my club through it.
Learn how to gain members with Meetup.
Get people in the door
It doesn’t matter which lead generator you use. They serve the same purpose. Getting people in the door. All lead generators should do the following:
- Show your club is active
- Say what your club can do for them
- When and where you meet
Showing your club is active is the most overlooked aspect. Before fine tuning my club website, the biggest question we received was if we were still meeting. People were intrigued by what Toastmasters could do for them. They didn’t want to waste their time going to a dead club.
You can link your digital lead generators to active social media accounts, or even better, link to a Meetup with a healthy amount of RSVPs.
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